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Alex Navarromeetalexnavarro.com

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WORKS @
Distribion, Inc.
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@meetalexnavarro
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About Me

/Meet Alex

Alex is a California-native who currently lives in Dallas, Texas with his fantastic wife. In the past, he’s been responsible for creating, developing and executing national brand awareness campaigns and has enjoyed developing personalized marketing and promotional plans. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He has played soccer since he was 5 years old and is a strong believer that with hard work and dedication, anything can be accomplished.

He also loves meeting new people – connect with him on LinkedIn or Twitter.

I’ve always believed that if you put in the work, the results will come.

- Michael Jordan -

Services

/What I do

My experience as a digital marketer has allowed me to develop into a strategic thinker. Distribion ranks among the fastest growing technology companies year after year. Distribion’s flagship product, the Distributed Marketing Platform, was developed to help B2B organizations more efficiently manage and measure their distributed, multi-channel marketing strategies with a single integrated platform, which we also use in-house to manage our marketing campaigns. In my current role, I work hard to engage fellow marketers to create qualified leads in all stages of the sales funnel by designing thought-provoking content that is both detailed and tested using this platform with our overall brand strategy in mind.

I also have experience in the realm of B2C marketing strategy. In 2010, Nonpareil Farms acquired the license from General Mills Inc. to sell fresh produce under the Betty Crocker name. My position was responsible for creating, developing and executing national campaigns to create awareness of the Betty Crocker brand among consumers. I enjoyed developing personalized marketing and promotional plans and because we integrated a strong traditional advertising presence with a creative social media experience, Betty Crocker produce grew from regional participation to national sales with various grocers, including Wal-Mart and Kroger. I have also designed comprehensive sub-licensing contracts that provided growth in our overall margins and royalty performance, and am confident in my ability to help set and reach goals in an effective and professional manner.

CAMPAIGN DEVELOPMENT

I have developed entire advertising campaigns where I have researched the target market, compared the competitors, made positioning statements, established comprehensive calendars for product maturity, collected primary data, and designed advertisements for all mediums.

COMPUTER SOFTWARE

I am experienced with computer software (Photoshop, Dreamweaver, Illustrator, MS Office, video editing) with exposure to
HTML and Javascript.

CONSUMER IDENTITY

I understand that consumers are not all alike. One item I have implemented for the Betty Crocker fresh product line is the integration of web analytics and listening tools online. The ultimate goal of listening is to learn how an audience receives and digests information so that the brand can properly target them.

Statistics

9years of experience
18720hours of work
22countries visited
27golf handicap

Resume

/Career timeline

Education
Apr 26

Bachelor of Arts in Advertising, Emphasis in Marketing

Pepperdine University

Related Courses: Ad Media Copywriting & Layout, Intercultural Communications, Media Law

    Activities: International Program (Florence, Italy), Club Soccer (Captain, Italy), Big Brother/Big Sister (ESL coach, Italy), Psi Upsilon Fraternity (VP and Philanthropy Chair), “Public Service Announcement” Charity (Co-Founder), University Concert Coordinator, Intercultural Affairs Graphic Designer, Marketing Intern

Experience
Feb 1

Marketing Specialist

Distribion, Inc.

  • - Generate qualified sales leads using a mix of marketing initiatives including copywriting, blog posting, emails, social media, PR and more
  • - Execute strategic marketing campaigns by creating customized content and optimize key metrics including CTR, open rates, engagement and retention

Digital Marketing & Advertising Director

Nonpareil Farms

  • - Developed corporate messaging and marketing objectives to gain national awareness for Betty Crocker Fresh Produce
  • - Strategically generated marketing plans that matched company goals as a Nonpareil board member
  • - Managed and executed national campaigns (TV, radio, POP, online, print, billboards)
  • - Constructed comprehensive sub-licensing contracts to grow margins and royalty performance

Jun 1
Apr 1

National Food Service Sales Manager

Nonpareil Farms

  • - Increased sales of Betty Crocker’s frozen products in a 14-state territory
  • - Trained over 100 food brokers throughout the country pioneering new products

Account Executive

AGI Publishing

  • - Created and managed multiple marketing campaigns for AGI’s Yellow Pages online and print publications with a distribution of over 150,000 households
  • - Advised local businesses on how to develop the best advertising campaign for their unique budget

Aug 1
May 5

Account Manager

Sports Marketing Inc.

  • - Interviewed, trained and managed a team of over 30 distributors to ensure we exceeded sales goals
  • - Responsible for the direct marketing sales of clients such as the Dodgers and Hilton Hotels

Professional Development
Nov 14

Google

Google AdWord Certified

Social Media Success Summit

Studied social tactics, social strategy, community management and content marketing

Oct 30
Sep 30

Ad Week

Participated in leadership seminars with industry professionals and discovered groundbreaking media technology

International Food Bloggers Conference

Attended various technology seminars that encourage new online and in-store tools to gain campaign awareness

Aug 22
End

Skills

93%Marketing Strategy
86%Social Media
80%Competitive Analysis
75%Public Relations

 


 

90%Campaign Management
85%Photoshop
50%Illustrator
45%HTML

 


 

99%Fantasy Football Drafting
79%Soccer Season Record
60%Photography
11%Karaoke

 

Portfolio

/Work done so far

Here are some of the projects I have had the pleasure of working on.

In the past I have developed entire advertising campaigns where I have researched the target market, compared the competitors, made positioning statements, established comprehensive calendars for product maturity, collected primary data, and designed advertisements for all mediums. (TV & Radio spots, billboards, online, newspaper and magazing print ads) and pitched the product to business professionals – using databases like Mintel Reports, Lexis Nexis, and SRDS Media Solutions.

Stay up-to-date on my latest content by visiting my blog page.

philosophy

The field of advertising fascinates me, and I wish to learn as much as I possibly can and grow in the field.
Alex Navarro
It's true, you learn something new each day. I look forward to my next experience and to what lies ahead in the future.
Alex Navarro

Contact

/Get in touch with me