Alex is a California-native who currently lives in Dallas, Texas with his fantastic wife. In the past, he’s been responsible for creating, developing and executing national brand awareness campaigns and has enjoyed developing personalized marketing and promotional plans. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He has played soccer since he was 5 years old and is a strong believer that with hard work and dedication, anything can be accomplished.
I also have experience in the realm of B2C marketing strategy. In 2010, Nonpareil Farms acquired the license from General Mills Inc. to sell fresh produce under the Betty Crocker name. My position was responsible for creating, developing and executing national campaigns to create awareness of the Betty Crocker brand among consumers. I enjoyed developing personalized marketing and promotional plans and because we integrated a strong traditional advertising presence with a creative social media experience, Betty Crocker produce grew from regional participation to national sales with various grocers, including Wal-Mart and Kroger. I have also designed comprehensive sub-licensing contracts that provided growth in our overall margins and royalty performance, and am confident in my ability to help set and reach goals in an effective and professional manner.
Related Courses: Ad Media Copywriting & Layout, Intercultural Communications, Media Law
In the past I have developed entire advertising campaigns where I have researched the target market, compared the competitors, made positioning statements, established comprehensive calendars for product maturity, collected primary data, and designed advertisements for all mediums. (TV & Radio spots, billboards, online, newspaper and magazing print ads) and pitched the product to business professionals – using databases like Mintel Reports, Lexis Nexis, and SRDS Media Solutions.
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