Alex Navarro was recently named one of the top content marketers to follow on Twitter and proud finalist at the Killer Content Awards for his work on Reply All, a campaign that incorporated over forty pieces of content across seven marketing mediums.
Alex comes to A.H. Belo with a background in developing and executing national brand awareness campaigns. His passion is creating personalized marketing strategies and watching them come to life. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He has played soccer since he was five years old and is a strong believer that with hard work and dedication, anything can be accomplished.
In the past, I have developed entire advertising campaigns where I’ve researched the target market, compared the competitors, made positioning statements, established comprehensive calendars for product maturity, collected primary data, designed advertisements for all mediums and pitched the product to business professionals.
My experience has allowed me to develop into a strategic thinker. I have been responsible for creating, developing and executing national brand awareness campaigns and have enjoyed developing personalized marketing and promotional plans. I have also designed comprehensive sub-licensing contracts that provided growth in overall margins and royalty performance, and am confident in my ability to help set and reach goals in an effective and professional manner.
And among other things, I have enjoyed developing a digital marketing strategy to ensure I reach my goal. This is my favorite part of my job now. I am excited to apply what I have learned in the past to help guide new campaigns in the future.
Dream big. Set goals. Take action.
Related Courses: Ad Media Copywriting & Layout, Intercultural Communications, Media Law
In the past I have developed entire advertising campaigns where I have researched the target market, compared the competitors, made positioning statements, established comprehensive calendars for product maturity, collected primary data, and designed advertisements for all mediums. (TV & Radio spots, billboards, online, newspaper and magazing print ads) and pitched the product to business professionals – using databases like Mintel Reports, Lexis Nexis, and SRDS Media Solutions.
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