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Alex Navarromeetalexnavarro.com

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A.H. Belo
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About Me

/Meet Alex

Alex Navarro was recently named one of the top content marketers to follow on Twitter and proud finalist at the Killer Content Awards for his work on Reply All, a campaign that incorporated over forty pieces of content across seven marketing mediums.

Alex comes to A.H. Belo with a background in developing and executing national brand awareness campaigns. His passion is creating personalized marketing strategies and watching them come to life. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He has played soccer since he was five years old and is a strong believer that with hard work and dedication, anything can be accomplished.

He also loves meeting new people – connect with him on LinkedIn or Twitter.

I’ve always believed that if you put in the work, the results will come.

- Michael Jordan -

Services

/What I do

I begin with an idea and then it becomes something else. – Pablo Picasso

In the past, I have developed entire advertising campaigns where I’ve researched the target market, compared the competitors, made positioning statements, established comprehensive calendars for product maturity, collected primary data, designed advertisements for all mediums and pitched the product to business professionals.

My experience has allowed me to develop into a strategic thinker. I have been responsible for creating, developing and executing national brand awareness campaigns and have enjoyed developing personalized marketing and promotional plans. I have also designed comprehensive sub-licensing contracts that provided growth in overall margins and royalty performance, and am confident in my ability to help set and reach goals in an effective and professional manner.

And among other things, I have enjoyed developing a digital marketing strategy to ensure I reach my goal. This is my favorite part of my job now. I am excited to apply what I have learned in the past to help guide new campaigns in the future.

Dream big. Set goals. Take action.

CAMPAIGN DEVELOPMENT

I have developed entire advertising campaigns where I have researched the target market, compared the competitors, made positioning statements, established comprehensive calendars for product maturity, collected primary data, and designed advertisements for all mediums.

COMPUTER SOFTWARE

I am experienced with computer software (Photoshop, Dreamweaver, Illustrator, MS Office, video editing) with exposure to
HTML and Javascript.

CONSUMER IDENTITY

I understand that consumers are not all alike. One item I have implemented for the Betty Crocker fresh product line is the integration of web analytics and listening tools online. The ultimate goal of listening is to learn how an audience receives and digests information so that the brand can properly target them.

Statistics

9years of experience
18720hours of work
23countries visited
27golf handicap

Resume

/Career timeline

Education
Apr 26

Bachelor of Arts in Advertising, Emphasis in Marketing

Pepperdine University

Related Courses: Ad Media Copywriting & Layout, Intercultural Communications, Media Law

    Activities: International Program (Florence, Italy), Club Soccer (Captain, Italy), Big Brother/Big Sister (ESL coach, Italy), Psi Upsilon Fraternity (VP and Philanthropy Chair), “Public Service Announcement” Charity (Co-Founder), University Concert Coordinator, Intercultural Affairs Graphic Designer, Marketing Intern

Experience
Apr 3

Director of Content Marketing

A. H. Belo

  • - Create marketing content that connects our brand's message to our audience
  • - Manage a team of marketing professionals to develop large-scale campaigns that coincide with our brand strategy and sales team initiatives
  • - Contribute to 3rd party publications such as Social Media Examiner, StartUp Mindset, Webinara, Outgrow.co and the Direct Selling Association as part of our ongoing website SEO improvement initiatives
  • - Launched two new brands: Belo Media Group and Belo + Company

Senior Content Marketing Strategist

Vertical Nerve

  • - Engineered and strengthened our strategic marketing plan by incorporating various digital and print-based best practices into our content campaigns
  • - Developed a campaign calendar to strategically attract customers during every season of the year that included multiple marketing channels such as email, social media, content marketing, digital advertising and display remarketing

Jun 23
Feb 1

Marketing Specialist

Distribion, Inc.

  • - Generated qualified sales leads using a mix of marketing initiatives including copywriting, blog posting, emails, social media, PR and more
  • - Executed strategic marketing campaigns by creating customized content and optimize key metrics including CTR, open rates, engagement and retention

Digital Marketing & Advertising Director

Nonpareil Farms

  • - Developed corporate messaging and marketing objectives to gain national awareness for Betty Crocker Fresh Produce
  • - Strategically generated marketing plans that matched company goals as a Nonpareil board member
  • - Managed and executed national campaigns (TV, radio, POP, online, print, billboards)
  • - Constructed comprehensive sub-licensing contracts to grow margins and royalty performance

Jun 1
Apr 1

National Food Service Sales Manager

Nonpareil Farms

  • - Increased sales of Betty Crocker’s frozen products in a 14-state territory
  • - Trained over 100 food brokers throughout the country pioneering new products

Professional Development
Nov 14

Google

Google AdWord Certified

Social Media Success Summit

Studied social tactics, social strategy, community management and content marketing

Oct 30
Sep 30

Ad Week

Participated in leadership seminars with industry professionals and discovered groundbreaking media technology

International Food Bloggers Conference

Attended various technology seminars that encourage new online and in-store tools to gain campaign awareness

Aug 22
End

Skills

93%Marketing Strategy
86%Social Media
80%Competitive Analysis
75%Public Relations

 


 

90%Campaign Management
85%Photoshop
50%Illustrator
45%HTML

 


 

99%Fantasy Football Drafting
79%Soccer Season Record
60%Photography
11%Karaoke

 

Portfolio

/Work done so far

Here are some of the projects I have had the pleasure of working on.

In the past I have developed entire advertising campaigns where I have researched the target market, compared the competitors, made positioning statements, established comprehensive calendars for product maturity, collected primary data, and designed advertisements for all mediums. (TV & Radio spots, billboards, online, newspaper and magazing print ads) and pitched the product to business professionals – using databases like Mintel Reports, Lexis Nexis, and SRDS Media Solutions.

Stay up-to-date on my latest content by visiting my blog page.

philosophy

The field of advertising fascinates me, and I wish to learn as much as I possibly can and grow in the field.
Alex Navarro
It's true, you learn something new each day. I look forward to my next experience and to what lies ahead in the future.
Alex Navarro

Contact

/Get in touch with me