Resume

Resume

/Career timeline

Education
Apr 26

Bachelor of Arts in Advertising, Emphasis in Marketing

Pepperdine University

Related Courses: Ad Media Copywriting & Layout, Intercultural Communications, Media Law

    Activities: International Program (Florence, Italy), Club Soccer (Captain, Italy), Big Brother/Big Sister (ESL coach, Italy), Psi Upsilon Fraternity (VP and Philanthropy Chair), “Public Service Announcement” Charity (Co-Founder), University Concert Coordinator, Intercultural Affairs Graphic Designer, Marketing Intern

Experience
Apr 3

Director of Content Marketing

A. H. Belo

  • - Supervise the planning and operation of all digital and print content produced to drive sales, increase engagement, and influence positive customer behavior
  • - Manage all day-to-day editorial operations, both in-house and outsourced content creators, copywriters, designers, videographers, and developers
  • - Collaborate with the sales, public relations, IT, and customer service departments regularly to maintain a consistent brand story and assist in customer satisfaction, lead generation and sales
  • - Maintain brand consistency in tone, style, and format for all content produced

Senior Content Marketing Strategist

Vertical Nerve & Distribion

  • - Created content calendars to attract customers during every season of the year
  • - Generated a record number of qualified sales leads using a mix of marketing initiatives including copywriting, blog posting, email, social media, digital advertising, display remarketing, PR and more

Feb 1
Jun 1

Digital Marketing Director

Nonpareil Farms

  • - Developed corporate messaging and marketing objectives to gain national awareness for Betty Crocker Fresh Produce
  • - Strategically generated marketing plans that matched company goals as a Nonpareil board member
  • - Managed and executed national campaigns (TV, radio, POP, online, print, billboards)
  • - Constructed comprehensive sub-licensing contracts to grow margins and royalty performance

National Food Service Sales Manager

Nonpareil Farms

  • - Increased sales of Betty Crocker’s frozen products in a 14-state territory
  • - Trained over 100 food brokers throughout the country pioneering new products

Apr 1
Aug 1

Account Executive

AGI Publishing

  • - Created and managed multiple marketing campaigns for AGI’s Yellow Pages online and print publications with a distribution of over 150,000 households
  • - Advised local businesses on how to develop the best advertising campaign for their unique budget

Professional Development
Nov 14

Google

Google AdWord Certified

Social Media Success Summit

Studied social tactics, social strategy, community management and content marketing

Oct 30
Sep 30

Ad Week

Participated in leadership seminars with industry professionals and discovered groundbreaking media technology

International Food Bloggers Conference

Attended various technology seminars that encourage new online and in-store tools to gain campaign awareness

Aug 22
End

Bachelor of Arts in Advertising, Emphasis in Marketing

Related Courses: Ad Media Copywriting & Layout, Intercultural Communications, Media Law

    Activities: International Program (Florence, Italy), Club Soccer (Captain, Italy), Big Brother/Big Sister (ESL coach, Italy), Psi Upsilon Fraternity (VP and Philanthropy Chair), “Public Service Announcement” Charity (Co-Founder), University Concert Coordinator, Intercultural Affairs Graphic Designer, Marketing Intern

Director of Content Marketing

  • – Supervise the planning and operation of all digital and print content produced to drive sales, increase engagement, and influence positive customer behavior
  • – Manage all day-to-day editorial operations, both in-house and outsourced content creators, copywriters, designers, videographers, and developers
  • – Collaborate with the sales, public relations, IT, and customer service departments regularly to maintain a consistent brand story and assist in customer satisfaction, lead generation and sales
  • – Maintain brand consistency in tone, style, and format for all content produced

Senior Content Marketing Strategist

  • – Created content calendars to attract customers during every season of the year
  • – Generated a record number of qualified sales leads using a mix of marketing initiatives including copywriting, blog posting, email, social media, digital advertising, display remarketing, PR and more

Digital Marketing Director

  • – Developed corporate messaging and marketing objectives to gain national awareness for Betty Crocker Fresh Produce
  • – Strategically generated marketing plans that matched company goals as a Nonpareil board member
  • – Managed and executed national campaigns (TV, radio, POP, online, print, billboards)
  • – Constructed comprehensive sub-licensing contracts to grow margins and royalty performance

National Food Service Sales Manager

  • – Increased sales of Betty Crocker’s frozen products in a 14-state territory
  • – Trained over 100 food brokers throughout the country pioneering new products

Account Executive