The Savvy Marketer’s Guide

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As a savvy marketer, you know the industry is constantly changing. You have to continuously educate yourself on innovation and trends to stay ahead of the competition.

But, the big question here is: can you take that knowledge and apply what you learn to your particular brand?

One of the hottest topics for savvy marketers is marketing automation. It’s much more than a fancy tool that sends out 300 tweets a day.  Implemented correctly, it can deliver phenomenal value to your brand. That’s why we are seeing such a dramatic increase in the real-world application of marketing automation across all industries.

This ebook is for you if:

  • You are looking to stay ahead of the competition
  • You are looking for intelligent and creative ways (based on real-world cases) to justify the use of a marketing automation platform
  • Or you just want to learn more about how marketing automation can help you work smarter to build your brand presence

In this issue:

  • An introduction to marketing automation
  • The 6 steps to marketing automation
  • The new kid on the block: On Behalf Of technology
  • Technology used to champion brand building
  • Marketing automation applied in the real-world
    • From brands to bands: Automation at live events
    • #Tweet4DisasterRelief: Using automation to reach people before the storm
    • Turning followers into voters: The new software that will undoubtedly impact your social newsfeed
  • Powerful stats you can bring to your boardroom

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