Choosing a Social Media Management Platform

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Social media marketing and social automation have been hot button items for many marketers recently – and for good reason. From viral videos on Facebook to filtered photos on Instagram, it’s become second nature for people to share their experience with others.

The more a marketer knows what the latest technology is available, the more powerful a social media plan can become. Features like campaign bundling and permissioned publishing help corporate marketers manage the message at a national level and allow local sales agents and franchisees to spend more time selling and engaging with clients with peace of mind that the corporate brand message is up to date and available when they need it most.

But corporate marketers can’t do it alone, and managing multiple social media accounts along with all the other communication channels can be time consuming and fragmented. We’ve investigated the top social media management tools available today to examine which dashboard reigns supreme. With so many options at a marketer’s fingertips, we’ve weeded out basic standard dashboards and hand-picked the cream of the crop, those that have premium and/or enterprise versions of software, and compared them side-by-side.

Whether your brand is just starting out on social media or ready for a full-feature management tool, you will want to see how the top competitors could best fit your company’s needs. Click on the image to download the 1-page report.
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