What I Do

Services

/What I do

I begin with an idea and then it becomes something else. – Pablo Picasso

In the past, I have developed entire advertising campaigns where I’ve researched the target market, compared the competitors, made positioning statements, established comprehensive content calendars for product maturity, collected primary data, designed advertisements for all mediums and pitched the product to business professionals.

My experience has allowed me to develop into a strategic thinker. I have been responsible for creating, developing and executing national brand awareness campaigns and have enjoyed developing personalized marketing and promotional plans. I have also designed comprehensive sub-licensing contracts that provided growth in overall margins and royalty performance, and am confident in my ability to help set and reach goals in an effective and professional manner.

And among other things, I have enjoyed developing a digital marketing strategy to ensure I reach my goal. This is my favorite part of my job now. I am excited to apply what I have learned in the past to help guide new campaigns in the future.

Dream big. Set goals. Take action.

CAMPAIGN DEVELOPMENT

My goal with each new piece of content is to drive sales, increase engagement, and influence positive customer behavior. I have developed national marketing strategies that have generated a record number of qualified sales leads using a mix of marketing initiatives including copywriting, blog posting, email, social media, digital advertising, display remarketing, PR and more.

COMPUTER SOFTWARE

I am experienced with multi-channel marketing automation and email automation platforms, Salesforce CRM, project management software (Wrike & Trello), Adobe Suite, social media marketing tools (SproutSocial & Hootsuite), WordPress, withHTML and Javascript on exposure on WordPress and Drupal content management systems.

CONSUMER IDENTITY

I understand that consumers are not all alike. One item I have worked to implement for every brand or product line I work on is the integration of web analytics and listening tools online through Google Analytics. The ultimate goal of listening is to learn how an audience receives and digests information so that the brand can properly target them.

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