What I Do

Services

/What I do

I begin with an idea and then it becomes something else. – Pablo Picasso

In the past, I have developed entire advertising campaigns where I’ve researched the target market, compared the competitors, made positioning statements, established comprehensive calendars for product maturity, collected primary data, designed advertisements for all mediums and pitched the product to business professionals.

My experience has allowed me to develop into a strategic thinker. I have been responsible for creating, developing and executing national brand awareness campaigns and have enjoyed developing personalized marketing and promotional plans. I have also designed comprehensive sub-licensing contracts that provided growth in overall margins and royalty performance, and am confident in my ability to help set and reach goals in an effective and professional manner.

And among other things, I have enjoyed developing a digital marketing strategy to ensure I reach my goal. This is my favorite part of my job now. I am excited to apply what I have learned in the past to help guide new campaigns in the future.

Dream big. Set goals. Take action.

CAMPAIGN DEVELOPMENT

I have developed entire advertising campaigns where I have researched the target market, compared the competitors, made positioning statements, established comprehensive calendars for product maturity, collected primary data, and designed advertisements for all mediums.

COMPUTER SOFTWARE

I am experienced with computer software (Photoshop, Dreamweaver, Illustrator, MS Office, video editing) with exposure to
HTML and Javascript.

CONSUMER IDENTITY

I understand that consumers are not all alike. One item I have implemented for the Betty Crocker fresh product line is the integration of web analytics and listening tools online. The ultimate goal of listening is to learn how an audience receives and digests information so that the brand can properly target them.

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